- Problem
How Subway increased their offline sales by 26% in numerous locations
Subway Mauritius was looking to increase sales and launch a new Signature Wrap.
THE RESULTS
+ 26 %
increase in offline sales
- Challenge
The Challenge
Since all of the transactions happen offline, a big issue was that they were getting a lot of engagement and visibility on the ads, BUT not actually seeing that convert into increased sales.
- Approach & Strategy
We created a custom strategy to use our adspend in order to maximise people visiting the physical location closest to them.
This included:
Personalized and localized content
Smart highly segmented targeting and timing
Outside-the-box creative strategy (i.e. using e-com style ads + memes etc.)
4. Results
After:
A 26% increase in sales compared to the exact same time period in the previous year (with the same exact number of locations).
- Testimonial
“We made around 26% incremental increase in revenue compared to last year. Campaigns are extremely well thought-out and strategic. Positive ROI. Definitely recommended, probably one of the best FB/IG ads experts.”
Hassam R.
Subway
