If you’re here for the lowdown on cringe TikTok dances, I’m going to have to disappoint you. TikTok’s lip-synching era is over, and now it’s in its final transformation: the ecommerce goldmine era.

With over a billion active users and an algorithm that delivers content to highly engaged audiences, TikTok is the ad powerhouse for businesses ready to grow.

But scaling with TikTok ads is not easy. With a complex engagement-based algorithm, frustrating ad spend limits for new accounts, and the infamous shadow ban, growing through TikTok ads can be a minefield.

So, what’s the solution?

Enter TikTok Agency Accounts; the not-so-secret weapon brands are using to scale on TikTok faster than ever. In this blog, we’ll break down what an agency ad account is and how you can start using one in your ad strategy.

What is a TikTok Agency Account?

A TikTok Agency Account is an ad account provided through a certified TikTok agency partner. 

It’s essentially a premium account with access to tools, benefits, and support that individual TikTok accounts simply don’t have. That’s because a standard business account will have limitations, like spending caps and slow (or non-existent) support. 

It makes sense: TikTok is a huge advertising platform, and providing the support that many businesses need at such a scale would be unfeasible. As a result, TikTok has advertising limitations and rules, and you have to build up your online presence as a TikTok advertiser before you are seen as legitimate.

The trouble is, that leaves many businesses stuck with accounts that they cannot scale easily. 

Key Benefits of TikTok Agency Accounts

Enter the TikTok agency ad account.

But what are the benefits of this type of account? Well, the first big benefit is higher spending limits. If you’ve ever tried scaling on TikTok, you know how frustrating it can be to hit arbitrary spend caps that slow you down. With an agency account, those limits are lifted, giving you the freedom to invest more and see faster results.

TikTok is also unique because it has geo-targeting restrictions, meaning you can only advertise in some countries depending on where your business is registered. This can be difficult for European businesses ready to expand across the pond. With TikTik ad agency accounts, there are no restrictions of this type, meaning easy access to those exclusive audiences. 

Then there’s priority support. TikTok Agency Accounts give you access to agency support, which means issues (whether it’s a campaign glitch or an account suspension) get resolved much faster. Plus, with the agency’s support, you’re less likely to make those mistakes in the first place. 

Finally, there’s the benefit of better account stability. Agency accounts come with a proven track record of compliance, reducing the risk of sudden suspensions or falling victim to TikTok’s notorious shadow bans. Not to mention, some agency ad accounts come with some advertising features that are not available on regular accounts, meaning more bang for your buck. This extra layer of stability and benefits can make a huge difference when you’re running high-volume campaigns and can make getting eyeballs on your ad easier, too.

Who Should Use a TikTok Agency Account?

If you’re a business looking to scale your TikTok ads aggressively, an agency account could be exactly what you need. Brands that struggle with low spend caps, ad performance plateaus, geo-limitations, or frequent account issues will see an immediate improvement.

But isn’t an agency ad account just for enterprises with enterprise-sized wallets?

Well, no. Small and medium-sized businesses trying to break into TikTok advertising (especially those ready to ramp up ad spend) benefit from the additional flexibility and support and might find that they don’t need such wild budgets after all. Even other digital agencies will find agency accounts invaluable for smoother operations and stronger results — so it really is an option for many businesses looking to scale on TikTok.

But are there any businesses this type of account wouldn’t suit?

Small businesses just getting started with ads with no big plans to scale might be better off just experimenting with their own individual account. Similarly, someone looking to learn ads with a few select accounts won’t suit the scale that an agency account offers. Remember: an agency ad account on TikTok is an account poised to ramp up your campaigns fast — if this isn’t for you, then an individual account will probably suit you.

How to Get a TikTok Agency Account

Now we’ve extolled all the virtues, how can you get your hands on an agency ad account, and what should you do next?

Getting a TikTok Agency Account is pretty straightforward — but it’s important to do it the right way. You’ll need to partner with a TikTok-approved agency that can set you up with a legitimate account.

Once you’re connected with the right TikTok ad agency partner, they’ll work with you to get your campaigns up and running. From there, you’ll have access to higher spending limits, priority support, and the tools you need to scale quickly without jumping through the usual hoops.

The key here is to work with trusted partners. Not all accounts out there are legitimate, so finding an approved, reputable agency like Orange Trail is essential to avoid wasted time and money.

Common Myths About TikTok Agency Accounts

But before you take the plunge, let’s clear up a couple of common misconceptions about TikTok ad agency accounts.

First of all, there’s a large myth that TikTok Agency Accounts are only for massive brands with huge budgets. While it’s certainly true that large businesses ramping up their ad spend will benefit from an ad agency account, in reality, agency accounts are ideal for any business ready to scale. Whether you’re spending thousands a month or looking to ramp up from smaller budgets, an ad account is poised to support you with fewer restrictions.

Another myth is that agency accounts are complicated or difficult to manage. The truth? Agencies simplify the entire process, providing the guidance and support you need to run your campaigns effectively. Instead of spending hours troubleshooting, you and your team can focus on optimizing your campaigns for results.

And finally, it’s often thought that building your ads on agency accounts will make it hard for you if you choose to move away from the agency, with limited access to your past ad data. While this can certainly be true for some agencies, working with reputable agencies like Orange Trail will happily give you access to past data, helping you future-proof your campaigns, even if you use an agency ad account.

Read also: What Is a Good CTR for TikTok Ads?

Final Thoughts

TikTok advertising offers incredible opportunities for businesses, but scaling via ads requires the right tools and support (TikTok dancing notwithstanding). 

A TikTok Agency Account gives you everything you need to get there, including higher spend limits, priority support, beta features, and greater account stability.

If you’re looking to scale your TikTok ads without the usual headaches, it’s probably time to explore what a TikTok Agency Account can do for your business. 

Ready to take the next step? Get in touch with Orange Trail today for a free, no-obligation chat about how we can help you start scaling on TikTok.