Before my agency career, I worked in-house for an e-commerce start-up selling dog treats.
We had a fantastic product, a great team, and lofty ambitions to scale through Google ads. It all went swimmingly till one morning when we woke up to a suspended ad account and had no idea where we had gone wrong. We submitted tickets and waited, but after two months of silence, we were on our own.
In the end, we got our account back online after accidentally bumping into someone who worked at Google and could help, but that’s another story…
But how can our legitimate Google Ads account be at risk in this way when our entire business depended on its traffic? And could there be an alternative ad account type to mitigate this risk?
Turns out, there is.
In this article, we’re breaking down what a Google Ads agency account is and how an agency account helps businesses scale their spend and secure their ad campaigns.
Meet Your Google Agency Ad Account
Running paid search campaigns via Google is one of the fastest ways to grow your business. To start running ad campaigns, you need your own Google Ads account linked to your domain and built up over time.
Managing individual Google Ads accounts in this way, however, often leads to wasted ad spend, limitations, or unexpected account issues. With (almost) zero support from Google for individual accounts, relying on their own account often means that advertisers are stuck with sub-optimal campaigns if they can run a campaign at all.
A Google Ads agency account, on the other hand, is a Google Ads account that is run and managed by a marketing agency on behalf of multiple clients. Instead of managing an account in-house, businesses work with marketing and advertising agencies who often have insider know-how on tips and tricks for success.
All the Benefits of an Agency Account
Let’s take a closer look at the numerous benefits of working with Google premier partner agencies who provide agency ad accounts.
Access to Premium Advertising Features
A Google Ads agency account means setting unlimited ad spend limits from day one, getting shared account access for seamless collaboration, and access to a direct line to an expert in-house team.
These advanced tools and features help businesses to run multiple Google Ad campaigns from the get-go, scaling their advertising efforts and skipping the lengthy build-up process that a new Google Ads account usually requires.
Account Stability & Lower Risk of Suspension
Unfortunately, obscure, seemingly random platform policies can lead to sudden advertising campaign suspensions, even if you’re trying hard to toe the line.
Suspensions can happen out of nowhere and could stem from issues with your payment information, ad content, or even seemingly unrelated issues on your website. The true issue is that the lack of support makes identifying the issue and getting your ad accounts reinstated challenging, causing expensive downtime and lost revenue.
A Google agency Ads account, on the other hand, comes with a coveted ‘green zone status’, meaning it’s less likely to get banned or suspended. This brings greater stability and allows businesses to lock in better returns over time.
Expert On-Hand Support
At Orange Trail, our experts come with platform experience, plus a direct credit line with Google, so you can be sure that payment issues are avoided.
Dedicated support from in-house platform experts means quicker resolutions and skirting policy issues before they happen. Plus, your direct line to your dedicated account manager means you can make informed decisions and get involved in campaign management whenever you’d like.
Easy Scaling for Growth
All this means businesses get access to secure, stable, and scalable Google Ads campaigns, skirting platform-imposed limits and getting a competitive edge with more rapid approvals and higher advertising budgets.
With other benefits, like consolidated billing, in-depth, custom reports (and help to interpret them), and our expertise in creating ads that reach your target audience, working with a Google Ads agency account is a surefire way to increase campaign performance.
Who Should Use a Google Agency Ads Account?
But a Google Ads agency account isn’t for every business. Small businesses with tighter budgets might find that individual accounts are better suited, while large businesses looking to manage multiple accounts will benefit the most.
In truth, businesses that can’t afford to rely solely on standard accounts include growing businesses looking to scale ad spend dramatically in a short period of time, and business operating in riskier verticals. Companies that are finding it challenging to scale their individual accounts as much as they’d like will also benefit from creating client accounts with an agency, as will those experiencing frequent account issues.
How to Get Started
So, if you’re considering getting started with a Google Ads agency account, what are your next steps?
First, reach out to the experts at Orange Trail and book a free 30-minute call. In that time, you’ll be invited to discuss your business, any existing Google Ads you have running, and your future advertising strategy with a Google Ads expert, who will help you break down whether an agency account is right for you.
Once we’ve seen that we’re a mutual fit, we’ll move onto the onboarding phase, where we’ll get you set up on our account and evaluate your current site. Next, time to get approved, then your Google Ads agency account will be created and linked to your Business Manager Account (BM), ready for your ads to go live.
All in all, getting started with Orange Trail takes as little as 24 hours, so you can be up and ready to scale your business ASAP.
Next Level Growth with an Agency Ad Account
A Google Ads agency account is a great choice for many businesses who want to scale their Google marketing campaigns using reliable methodologies. With a trusted agency account, you’ll be able to rapidly scale your ad spend, avoid costly (and seemingly random) suspensions, and rely on expertise from industry experts.
If your business is looking to scale using Google Ads, book your free consultation with the team at Orange Trail today for tailored insights into how we can help.
