A Facebook Business Manager is an essential tool for managing ad accounts, pages, and business assets efficiently. However, improper setup can lead to unnecessary suspensions or restrictions. In this guide, we’ll walk you through the best practices to set up Facebook Business Manager correctly and minimize the risk of suspension.

Step 1: Ensure Compliance with Facebook’s Policies

Before setting up your Business Manager, familiarize yourself with Facebook’s Business Terms and Advertising Policies. Violations of these policies are a common cause of account suspensions.

Common Reasons for Suspension:

• Using inaccurate or incomplete business information.
  
• Running misleading ads or promoting prohibited products.
  
• Creating multiple Business Managers from the same IP or account.
  
• Associating with suspicious payment methods or flagged accounts.
  

Step 2: Create a Facebook Business Manager Account

To set up a Business Manager account, follow these steps:

1. Visit business.facebook.com.
   
2. Click “Create Account” and log in with your Facebook credentials.
   
3. Enter your business name, your name, and business email.
   
4. Click “Submit” to create your account.
   

Step 3: Secure Your Account

Security is a top priority to prevent suspension. Implement these measures:

• Enable Two-Factor Authentication (2FA) – Require all admins to use 2FA to enhance security.
  
• Use a Verified Business Email – Avoid using personal or free email accounts (e.g., Gmail, Yahoo). Instead, use an official business domain.
  
• Limit Unnecessary Admins – Only assign admin roles to trusted individuals.
  
• Regularly Monitor Account Activity – Review user access and remove inactive users.
  

Step 4: Add Business Assets Properly

1. Add a Facebook Page:
   
   • Navigate to Business Settings > Pages.
     
   • Click “Add a Page” and enter your page name or URL.

2. Add an Ad Account:
   
   • Go to Business Settings > Ad Accounts.
     
   • Click “Add an Ad Account” or create a new one.

3. Add Team Members with Proper Roles:
   
   • Assign appropriate roles to employees to avoid unnecessary access risks.
     
   • Use Editor or Advertiser roles instead of Admin where possible.

Step 5: Verify Your Business

A verified business reduces the likelihood of account suspension. Follow these steps to verify your business:

1. Go to Business Settings > Security Center.
   
2. Click Start Verification and submit the required business documents, such as a business license or utility bill.
   
3. Ensure the documents match the business name and address listed on your account.
   
4. Wait for approval from Facebook, which may take a few days.
   

Step 6: Avoid Common Mistakes Leading to Suspension

To prevent unexpected restrictions, follow these best practices:

• Avoid creating multiple Business Managers from the same IP or account.
  
• Ensure payment methods are legitimate – Always use a valid business credit card instead of virtual or prepaid cards.
  
• Monitor ad performance & feedback – Poor ad performance and negative user feedback can lead to ad restrictions or account suspensions.
  
• Appeal suspensions correctly – If your account is restricted, go to Facebook Business Help and submit an appeal with accurate information about your business.
  

Additional Resources for Preventing Suspensions

For further insights, refer to these Facebook guides and case studies:

• How to Verify Your Business on Facebook
  
• Best Practices for Business Manager Setup
  

Conclusion

Setting up Facebook Business Manager correctly ensures smooth advertising operations while minimizing the risk of suspension. By following best practices, securing your account, and complying with Facebook’s policies, you can maintain a stable and efficient Business Manager account.

Unlock the Full Potential of Facebook Advertising with OrangeTrail

Ensuring your Business Manager is set up correctly is crucial for long-term success. However, maintaining compliance and navigating Facebook’s strict policies can be challenging.

At OrangeTrail, we specialize in providing secure, whitelisted  Facebook agency ad accounts designed to help businesses scale their campaigns without unnecessary restrictions. Our team ensures you stay compliant while maximizing your advertising potential.

Ready to secure your Facebook Business Manager and scale your campaigns effortlessly? Book a free consultation with OrangeTrail today!