On TikTok, split seconds count. The hook, the engagement, the massive profits that some accounts are reporting — it’s enough to get any ecommerce business excited. But creating a great ad doesn’t just happen. It’s a special ratio of creative flair and a serious look at the data that gets you results. And top of […]
If you’re here for the lowdown on cringe TikTok dances, I’m going to have to disappoint you. TikTok’s lip-synching era is over, and now it’s in its final transformation: the ecommerce goldmine era. With over a billion active users and an algorithm that delivers content to highly engaged audiences, TikTok is the ad powerhouse for […]
Before my agency career, I worked in-house for an e-commerce start-up selling dog treats. We had a fantastic product, a great team, and lofty ambitions to scale through Google ads. It all went swimmingly till one morning when we woke up to a suspended ad account and had no idea where we had gone wrong. […]
What is Performance Marketing? A Comprehensive Guide Welcome to the world of Performance Marketing – where every penny spent is quantifiable, attributable and directly influences results. Have you ever dreamed of only having to pay for advertising that converts? Picture your marketing strategy where you are not only throwing money against the wall and seeing […]
Suppose that you have opened a shop in the busiest marketplace of your town, you have the best products, your storefront is one of a kind and no expensive vomiting signs. However they are just walking by without a single acknowledgement of your existence. Frustrating, right? That is the way a lot of businesses feel […]
“Your account has been suspended.” These are five of the most dreaded words for digital marketers, and they can come at any time, for what seems like no reason. Whether it’s an inadvertent policy violation, payment issues, or account security concerns, having your digital advertising account suspended can cause a serious threat to your business […]
