Every month, the same report arrives from the agency. Spend, clicks and conversions have all shifted, yet nothing explains what actually changed inside the account. The management fee continues regardless. The business often cannot say which decisions the agency made, or why. Choosing a Google Ads management agency involves more than checking daily bids. It […]
A business can spend thousands of pounds a month on Google Ads without knowing what its agency actually tests, changes or measures. Reports often list clicks and impressions while saying little about revenue, lead quality or profit margin. Choosing a Google Ads marketing agency means comparing far more than a monthly retainer. This guide compares […]
