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Vuanem – Facebook Ads

  1. Problem

How Vuanem achieved a 1,348% return on investment in less than 2 months

The largest Vietnamese mattress retailer. With over 60 physical locations and also an Online store.

THE RESULTS

+ 1,348 %

return on investment

$ 378.959

generated in sales

  1. Challange

The Challenge

Vuanem was struggling to make an impact in generating online sales. They had been working with another agency, however results were not great.

They approached us because they wanted to scale their e-commerce side of the business, after having previously tried and failed to do so.

  1. Approach & Strategy

We implemented our custom methodology and process of identifying the key customer avatars, developing key selling points for each avatar, and setting up our full funnel strategy.

After taking control of the account we realised that the structuring of audiences and the creative strategy was not sufficient enough.

Audiences were too broad or too narrow, remarketing audiences were not as targeted as they should be. Creatives were not optimized for social media and were not effective enough in getting the companies unique proposition across to their target audience.

We implemented our custom methodology and process of identifying the key customer avatars,  developing key selling points for each avatar, and setting up our full funnel strategy.

We made sure to make full use of our graduation testing framework to quickly identify winning segments, creatives, angles and algorithm bidding strategies.

After that we used our custom scaling process to quickly vertically scale across the different market segments. Leveraging social proof and making use of messenger ads (based on the market conditions of Vietnam) was also a core part of the strategy.

  1. Results

After:

From 0 to ₫1,786,657,176 in just 2 months. 1348% ROI.

4. Testimonial

“The results were amazing, we had a short time frame where we needed to achieve, and we saw a 1300% ROI”

Mark P.

Vuanem, largest matress retailer in Vietnam

Video Link – https://www.youtube.com/watch?v=gHdY4Xkd0TY