Karma & Luck - Google Ads

Problem

How we scaled non-branded Google Ads sales for this brand by 678% in just 2 months

American brand selling jewellery in the spirituality niche.

OVERALL RESULTS SO FAR

+ 678 %

Increase in revenue

Challange

The Challenge

Karma & Luck was selling jewelry in the spirituality niche across a few different channels and traffic sources. The majority of their online traffic was Facebook, with Google lagging behind by a lot.

One issue was that most Google Ads sales were as a result of branded searches (people specifically searching their company name), ie sales that would most likely have happened anyway.

In order for a grow to be able to scale consistently and predictably, it’s a HUGE benefit if the brand is able to run profitable ads to cold traffic across different traffic sources. That was the challenge we had on our plate.

Approach & Strategy

We switched from branded campaigns only to full, funnel based marketing campaigns with Shopping, Display, Video & Search Ads.

Apply to work with us

With the Help of DataFeedWatch, we were able to optimize the product feed & launch competitive Shopping ads across the Google placements.

With Display, we initially focused on remarketing & moved up in the funnel with new creatives & review based ads. For search, we knew that branded campaigns were not enough, so we prepared a new, comprehensive structure based on product feed & dynamic site categories.

In the first 30 days, we were able to optimize ads to meet the desired ROAS and grow sales.

Next, we moved to awareness & reach campaigns, using custom made videos & explanatory creatives that will attract & convert new customers.

With a great deal of data, we were able to prepare different types of personas we can target.

As campaigns were getting steady results monthly, we started introducing new campaigns regarding awareness & brand recognition, that we further used as remarketing audiences for our sale & new arrival ads.

4. Results