Upon taking over the account, we immediately identified areas that required improvement. The creatives appeared static and uninspiring, while audience segmentation and funnel strategies fell short of our standards. To gain a deeper understanding of our ideal customer avatars, we extensively interviewed the client and examined customer reviews.

Following extensive research and analysis, we crafted entirely new creatives and marketing angles tailored to match the mindset and awareness levels at each stage of the customer journey. We implemented a comprehensive funnel strategy, employing graduation testing and aggressive scaling across various market segments.

In parallel, we conducted a thorough audit of the client’s website and funnel, offering key recommendations to boost conversion rates and harness more sales from their existing traffic. Our proven process for setting up and optimizing email marketing campaigns, including welcome flows, post-purchase flows, browse abandonment flows, and abandoned cart flows, was also put into action.

The transformative pillars of our strategy included a more cohesive advertising approach, a higher-converting website, and email marketing flows designed to maximize customer value.