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Joolca Case Study


Joolca Case Study - Facebook Ads

How we scaled Joolca from $100,000 to $1,060,000 per month in sales



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generated in sales
$ 0 m

The Challenge

Our client, an Australian e-commerce brand specializing in the outdoors niche, faced a significant challenge.

They had been working with another agency, but it seemed the agency had grown complacent, failing to optimize and expand their account effectively. Profitability was far from where our client desired, and the agency’s efforts to rectify the situation were lackluster.

Despite several attempts to scale, each effort resulted in diminishing campaign results and dwindling profits.

Our Approach & Strategy

Upon taking over the account, we immediately identified areas that required improvement. The creatives appeared static and uninspiring, while audience segmentation and funnel strategies fell short of our standards. To gain a deeper understanding of our ideal customer avatars, we extensively interviewed the client and examined customer reviews.

Following extensive research and analysis, we crafted entirely new creatives and marketing angles tailored to match the mindset and awareness levels at each stage of the customer journey. We implemented a comprehensive funnel strategy, employing graduation testing and aggressive scaling across various market segments.

In parallel, we conducted a thorough audit of the client’s website and funnel, offering key recommendations to boost conversion rates and harness more sales from their existing traffic. Our proven process for setting up and optimizing email marketing campaigns, including welcome flows, post-purchase flows, browse abandonment flows, and abandoned cart flows, was also put into action.

The transformative pillars of our strategy included a more cohesive advertising approach, a higher-converting website, and email marketing flows designed to maximize customer value.

Before & After

Scaling up sales in a completely new market.. (USA)

What to look for:

AU Account Spend + Purchase ROAS – Before Starting (21 months up until starting) – 4.50 ROAS

Scaling up sales in the home market (Australia)

What to look for:

AU Account Spend + Purchase ROAS (21 months after starting) – 9.47 ROAS


Since beginning work together, we’ve scaled from $100,000 in sales to $1,060,000 in sales at over 5.5 ROAS


Rohan and his team were exceptional to collaborate with. They demonstrated strategic thinking and developed highly profitable and scalable campaigns. When we first joined forces, our online sales stood at about $100,000. In the last 30 days, our online sales have soared to $1,060,000. If you're seeking assistance in profitably scaling your e-commerce brand, I wholeheartedly recommend working with them.
Chris S.
Marketing Director, Joolca

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