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Living Lights – Facebook Ads

  1. Problem

How we scaled Living Lights by 874% in 4 months.

Australian brand selling a home light decoration product.


+ 874 %


$ 181,254

generated in sales

  1. Challenge

The Challenge

Living Lights ® was currently selling mainly on Etsy, and they had trouble expanding into other sales channels such as Shopify.

The problem with relying on marketplaces such as Etsy or Amazon is that they didn’t have full control of their business. They couldn’t scale when they wanted at any point their account could get banned.

They started trying to sell on Shopify and Facebook Ads but had a hard time becoming profitable and they were stuck making less than $5,000 per month.

3.  Approach & Strategy

We took over the account and conducted a comprehensive audit, after which we identified the key areas we need to focus on.

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We noticed that the creatives were too static and unimaginative and the audience segmentation and funnel strategy was not up to par.

We looked at customer reviews and interviewed the client extensively to get inside the mind of the ideal customer avatars.

After the research and analysis stage, we developed completely new creatives and marketing angles that matched the mindset and level of awareness at each stage of the customer journey.

We conducted our full-funnel strategy with graduation testing and scaled horizontally and aggressively across the different market segments.

In parallel to our ad strategy.

We audited the site and funnel and provided the client with key recommendations to increase their conversion rate & generate more sales from their existing traffic.

We also implemented our tried and tested process of setting up and optimizing email marketing campaigns that convert. This included welcome flows, post-purchase flows, browse abandonment flows, and abandoned cart flows.

The key pillars that resulted in change were a combination of a much more cohesive Ad strategy, a higher converting website, and email marketing flows that maximized customer value.

Sneak peek:

take a look at one of Living Lights’ ads

4. Results

Before: The month before we started working together:


In just 3 months, we scaled the business by 874% profitably.

After (2):

We increased the Website purchase ROAS to 4.31.

5. Testimonial

“I’m really satisfied with their work. My business is growing faster than I would have imagined. I highly recommend working with Eri and his team.”

Tom McKillop

Living Lights